Website proposal · Quote report
Your fence site, built to bring in quote requests
For Adam & Jessica at Colorado Wholesale Vinyl Fence: what I’d build, how it looks, how the fence builder works, and what it costs.
01 · Hello
Hello Adam & Jessica
Third one together. You already know how I work from Top it off and Top One, so I’ve kept this one short and to the point.
The plan for Colorado Wholesale Vinyl Fence is a fast, phone-first site with one job: turn “how much for a fence?” into a complete quote request in your inbox. A customer picks a style, height and color, enters their footage and gates, adds a photo of the yard, and sends it. You get every detail up front instead of chasing it on the phone.
Anything marked to confirm is a placeholder until you tell me otherwise. Your answers go in Next steps at the bottom.
02 · The plan
What we’re building
A fence builder
Eight quick steps, from fence style to contact details. It ends in a quote request with everything you need to price the job.
Two quote paths
One for homeowners, one for contractors and wholesale buyers. Both land in your email, get saved, and send the customer an instant “got it” reply.
Eight pages
Home, Fence Builder, Fence Types, Gallery, Wholesale / Contractors, Service Areas, About and Contact. Plus privacy and a friendly 404.
Built for phones
Most people looking for a fence are standing in their yard holding their phone. Every page is designed at phone size first.
Ready for Google
Page titles, descriptions, your business details marked up for search, a sitemap, and a link to your Google Business Profile once it’s set up.
Spam kept out
A hidden trap field and Cloudflare Turnstile filter out bots, and customers never have to solve a puzzle.
Speed and quality scores
These are what I’m aiming for, based on the sites I’ve built the same way. Google Lighthouse measures the real numbers at launch.
03 · The look
Straight from your logo
Black ground, white type, Colorado red for action, gold for highlights. The colors are measured from your logo file, so the site and the logo match exactly. Headlines use a heavy italic like WHOLESALE; labels use spaced caps like VINYL FENCE.
#0B0B0BBackground#FFFFFFType and fences#D0142CButtons, big headlines#E6BB38Highlights, service bandOne readability note: your logo red is perfect for buttons and big headlines, but too dark for small text on black. Small red text uses a slightly brighter red so it passes accessibility checks.
04 · Page by page
Wireframes
The layout of each page, without the color: computer on the left, phone on the right. Dark grey bars are buttons, crossed boxes are photos, white boxes are form fields.
Privacy and 404 pages follow the standard Vivere layout: header, a short block of text, footer.
05 · The fence builder
How the builder works
Eight short steps. Every step is optional except contact, so nobody gets stuck: a customer who doesn’t know their footage can tap “measure for me” and keep going. Try it below; the options are common vinyl choices until you confirm your own.
Why it ends in a quote request, not a live price. A vinyl fence price depends on grade, gates, tearing out the old fence, and the ground it’s going on. A firm number online leads to callbacks and “but the website said” arguments. So the builder collects everything and promises your price within 1 business day.
Prices can be switched on later. I’ll build it so per-foot ranges by style and height can be turned on any time you want to show them.
Styles (privacy, semi-privacy, picket, ranch rail, pool code), heights (4, 5, 6 ft) and colors (white, tan, khaki/almond) are common vinyl defaults. to confirm
06 · Forms
What happens when a customer hits send
Homeowner quote
From the fence builder or the Contact page. Style, height, color, footage, gates, extras, photos and contact details.
Contractor / wholesale pricing
From the Wholesale page. Company, rough volume, styles needed, pickup or delivery, and contact details.
- Spam checkA hidden trap field plus Cloudflare Turnstile. Bots are dropped; real people never see a puzzle.
- SavedEvery request is stored, so nothing is lost if an email goes astray.
- Emailed to youFormatted and easy to read on your phone, photos included. Who gets them is to confirm
- Instant replyThe customer gets a “got it, you’ll have your price within 1 business day” email right away.
- You replyHit reply on the email and you’re talking straight to the customer.
07 · Timeline
From yes to live
The build starts when the deposit is in. How fast it goes mostly comes down to how quickly I get your answers and photos.
- Start
You say go and pay the $750 deposit. Send your answers from Next steps and any project photos you have.
- Build
I build a private preview with the fence builder and both forms working end to end.
- Review
You try it on your phones. Send a test quote, check the email lands, tell me what to change.
- Launch
The site goes live on your domain. I re-test every form live, measure the real Lighthouse scores, and the $500 balance is due. Care starts the same day.
08 · Investment
$1,250 for the build
Priced this way because the site includes a custom fence builder and the client contact and quote forms behind it. Two payments.
Included in the build
- 8 pages plus privacy and 404, designed phone-first
- The fence builder, with photo upload, ready for prices later
- Homeowner quote and contractor pricing forms
- Spam filter, saved copies and instant customer auto-reply
- Search setup: titles, descriptions, business details, sitemap
- Hook-up to your domain to confirm
What I’ll need from you
- Answers to the questions in Next steps
- Project photos (before/after if you have them)
- A photo of the two of you for About, if you’re up for it
- Access to your domain, or we pick one together
08a · Monthly care
$35 a month per site
Separate from the $1,250 build. One simple rate across all three of your sites that I host.
| Site | Starts | Per month |
|---|---|---|
| Top it off Smoothie Cafe | Now | $35 |
| Top One Landscaping & Handyman | Now | $35 |
| Colorado Wholesale Vinyl Fence | At launch | $35 |
| Total, all three sites | $105/mo | |
What $35 covers, per site
- Hosting
- Security and uptime watch
- Backups
- Small text or photo changes
- Form delivery checks, so quote requests keep reaching you
- A monthly health check
09 · Terms
Terms of ownership & failure to pay
The same terms as your other two sites.
- Intellectual property retention. All source code, design files, and digital assets produced by Vivere Web remain the exclusive intellectual property of Vivere Colorado LLC until the full contract balance of $1,250.00 is paid in its entirety. Partial payment does not transfer any ownership rights.
- No ownership until paid in full. The client (Colorado Wholesale Vinyl Fence) does not acquire any ownership, license, or rights to the source code, assets, or deliverables until the outstanding balance is received and cleared in full.
- Right to suspend service. In the event that the balance remains unpaid following written notice, Vivere Colorado LLC reserves the right to suspend, restrict, or take offline the website, including removal from Cloudflare Pages hosting, without further obligation to the client. Written notice will be provided a minimum of 7 days prior to any such action.
- Right to withhold code delivery. Vivere Colorado LLC is under no obligation to deliver source code, repository access, or deployment credentials until payment is received in full. Hosting may be maintained at Vivere’s discretion during any outstanding balance period.
- Dispute resolution. Any disputes arising from this agreement are subject to the laws of the State of Colorado. Parties agree to attempt good-faith resolution before pursuing legal action.
These terms take effect when the $750 deposit is paid. Questions about payment terms go to Joseph Sutliff, Vivere Colorado LLC: sutliffjoe@gmail.com.
10 · Next steps
What I need from you
Text or email me your answers whenever is easy. Short answers are fine.
- Do you install, sell materials wholesale, or both?And who is the wholesale side for: contractors, DIY homeowners, or both?
- What area do you serve?The towns or counties you’ll travel to.
- Should the fence builder show an estimated price?If yes: your price per foot by style and height, and your gate prices. If not, it stays “price within 1 business day”.
- Which styles, heights and colors do you carry?I’ve used privacy, semi-privacy, picket, ranch rail and pool code; 4, 5 and 6 ft; white, tan and khaki/almond.
- What phone, email and hours go on the site?And who should get the quote request emails?
- Do you have a domain already?Plus any existing website, Facebook, Instagram or Google Business Profile.
- Do you have project photos we can use?Finished fences, before/after pairs, the crew at work.
Quick yes/no on the fence defaults
I’ve set these up the way most fence companies do it. Tell me anything that doesn’t fit how you work.
- Builder ends in a quote request, with “we’ll send your price within 1 business day”.
- Builder steps: style, height, color, measure, gates, extras (old fence removal, slope), photos, contact.
- Two form paths: homeowner quote and contractor/wholesale pricing.
- Lifetime warranty badge: only if you offer one. Do you?
- “Licensed and insured” badge: OK to say?
- “HOA-friendly styles” and a call-811-before-digging line: OK to include?
Ready to start?
Reply yes and send the $750 deposit, and I’ll start the build. Questions on any of this, just text me.